Enjoying the UKV blog?

Fine Wine Investing: Safe Haven

Jan 1, 2020 1:11:24 PM / by Charles Agutter

Towards the end of a stock market cycle interest switches from ‘growth stocks’ to ‘value stocks’, as profitability diminishes with the onset of economic slowdown.

In simple terms, when profitability is abundant investors chase the price of profitable (growth) companies higher and higher, on the basis that profits will continue rising forever. Then when profits become harder to come by they sell them and buy companies where (usually lower but more stable) profits exist. Utilities and so on.


So where does fine wine fit into this schema?

One of the reasons we at UKV believe in fine wine as a safe haven is that the underlying dynamics as an investment are economically inelastic. The reason we are comfortable saying this, even though fine wine is a luxury item and sales of luxury items tend fall at times of economic contraction, is that the process is much less immediate. It is more attritional, if you like.

With sales of most luxury goods there will be an almost instant impact from any contraction of disposable income. Fine wine is made in such limited quantities and its life expectancy is so long that hiccups in demand from time to time don’t make much, if any, difference. Take Petrus, for example.

It is statutorily impossible for Petrus to produce more than 2,500 cases of wine a year. Most vintages have a life expectancy of over 30 years, which means that on average 1,000 bottles have to get drunk, globally, every year, for supply to run out. Three a day. There are over 2,000 billionaires in the world, and over 40 million millionaires.

Even when there is no statutory restriction, say in Napa Valley, there is a self-imposed limit because these producers value their celebrity, and the last thing they are going to do is flood the market place with ready availability. An exclusive wine is hardly noteworthy if there is plenty of it.

From time to time consumption of fine wine will diminish, no doubt for a variety of reasons, but it is even statistically impossible to know how much is left, because figures relating to market availability don’t exist. All we know for certain is that it is made in very small quantities, is popular with a much wider consumer base than was the case 20 years ago, and it improves over time as it ages in the bottle. Collectors even prize antique bottles well past their dates for reasonable consumption because they have scarcity value.

We don’t know about you but that seems to us quite a lot of certainty especially at a time when it is at such a premium. By contrast no-one has a clue about the UK investment climate from one week to the next. That is absolutely not to suggest switching out of equities into fine wine, which would be absurd, but to highlight that in the current environment it does have certain (pun intended) relative attractions.

Meanwhile Opus One 2016 has just been priced. Apart from the 2011 which is ludicrously priced for such an indifferent wine (relatively speaking) a pattern has emerged whereby Opus One seems to be priced for age, rather than quality. We believe this will not sustain. Age will always be very important, obviously, but eventually critical appreciation is likely to have a say.

As it happens the best relative value for that producer is 2013 with 2012 a close second. If you believe the age before beauty syndrome will persist a bit longer you can buy the 2007 for £3,200, which we firmly believe will repay investors as we move down the line.

Topics: Fine Wine Collecting, Brexit, Wine 2020

Charles Agutter

Written by Charles Agutter

UKV International

Whisky Video

Request Whisky Brochure

Recent Articles

Wine Investment Guides


Sign Up to UKV Wine & Whisky Insights & News


UKV International have produced a range of exclusive video content to support your wine and whisky journey and our exclusive Events which we host on a regular basis throughout the year.



 Q & A's

Feedback and opinions from fine wine investors and their buying and selling experience with UKV International and the wine & whisky services offered. 

Collecting Casked Whisky

Over the last decade; investing in whisky has become increasingly popular, but why is there such a deluge of shrewd investors taking advantage of the market?



Vintage and Fine Wine Collecting Explained

An insight into vintage and fine wine investing -  the leading alternative asset class, governed by a unique set of market fundamentals and possibly the investment of the last decade!



Take Advantage of the Fine Wine Boom in 2020!


So, What Will The Wine Market Look Like in 2020?

According to the history books, fine wine is one of the most best performing assets of the last decade. However that doesn’t mean that the market never changes. Consumption and demand varies from country to country and emerging trends can often drive up the price of certain wines.


Fine Wine Collecting: 4 Fundamental Rules to Success


 There are only four fundamental ways to collect successfully in wine.

Investor behaviour is determined not just by rational risk-return considerations, but also by hidden psychological biases that influence individuals to make less than optimal decisions.


Why do individuals often ignore lucrative opportunities?


This behavior poses a conundrum, or seems irrational – and that’s because it is.

Alternative assets pose an interesting paradox:  with the consistent growth and often tax-free capital gains these assets consistently deliver, why aren’t more  individuals participating in the market to reap outsized rewards with relatively low risk?



Get the Latest on rare Whisky & Wine: News & Insights to your inbox every month!

Start collecting rare Whisky today.

UKV INTERNATIONAL AG can help select and acquire some of the best rare Whisky,  fine wines and champagne through our very extensive independent network of wine industry contacts.

We’re here to help potential and experienced investors who look to acquire the most prestigious and rare Scotch Whisky..

 (+41) 43 5084066

Follow Us: